Introduction
This tutorial will guide you through accessing and understanding the analytics dashboard for your Oh My Hi website. The analytics dashboard provides valuable insights into your website’s traffic, including visitor behavior, popular pages, and traffic sources. By understanding these metrics, you can make informed decisions about your website’s content and marketing strategies.
Step-by-Step Guide
Accessing the Analytics Dashboard
- Log into your website’s admin area
- Navigate to the “Analytics” section
- You will see the main dashboard with various metrics and charts
Understanding Key Metrics
Main Dashboard Statistics
- Unique Visitors: Shows the number of individual people who have visited your site
- Total Page Views: Displays the total number of pages viewed across all visitors
- Views Per Person: Indicates the average number of pages each visitor views
- Window Shoppers: Shows the number of visitors who view only one page and leave
Time Period Filtering
- Default view shows the last 7 days
- Options include:
- Last 30 days
- All time
- Custom date range
Analyzing Detailed Statistics
Popular Referrers
- Shows which websites are sending traffic to your site
- Common sources include:
- Direct traffic (no referrer)
- Search engines (like Google)
- Social media platforms (like Facebook)
- Partner websites
Popular Pages
- Lists your most viewed pages
Device Breakdown
- Shows the distribution of visitors across:
- Desktop computers
- Mobile devices
- Tablets
Advanced Features
Using Query Filters
- Click “Add a Query”
- Select your filter criteria (e.g., page URL contains “/doc”)
- Click “Apply queries”
- View filtered results for your selected segment
Saving Custom Filters
- Set up your desired query
- Click “Save current filters”
- Name your filter
- Access saved filters anytime from the dashboard
Best Practices
Monitoring Key Metrics
- Regularly check popular pages to ensure they:
- Have an appealing layout
- Include clear calls-to-action
- Feature email list signup opportunities
Leveraging Referral Data
- Use referrer information to:
- Identify potential partnership opportunities
- Plan collaboration strategies
- Focus marketing efforts on successful traffic sources
Additional Notes
- Use saved filters to quickly access frequently monitored segments
- Compare data across different time periods to identify trends